What is the best way to advertise to people who eat lots of pizza?
Jeffrey W asked:
I have a client who owns a chain of pizza restaurants. He does a lot of direct mail, door hangers, box toppers, marriage mail, free standing inserts and the like.
I handle only his radio and television advertising. He always sees a sales increase when he advertises in broadcast, but he always backs off from renewing his schedule because it is so expensive.
How can I convince him that the sales increases he sees in broadcast advertising are worth the money it takes to advertise 12 months a year?
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